Health drinks Essay Example for Free

Health drinks Essay In India Consumers behavior towards purchase of food drink products like beverage are changing due to economic and personal factors. Once if we compare last five years the prices of beverage products, it could be noted that there is an increase. The major reasons for the increase in the sales of food drinks are due to the increased consumption level among the customers. On an average an individual would consume these products two to three times in a day. Moreover, the prices were also designed in such a manner by the manufacturers making it possible so that every consumer from different segment based on their demographic and geographical patterns could be able to make the purchase. In effect it influences the consumers at large to opt for non-branded and cheap products that are available in the marketplace. This work was undertaken with an object to identify the pattern of purchase by the consumers, factors that dominate and influence the consumers to purchase the products and lastly the impact of demographic factors on the purchase of health food drinks consumption in the study area. The study clearly shows that demographic factors like gender, place of purchase are largely influence the consumers while they purchase beverage products in the shops. Clanging consumerism is the biggest factor that plays a major role as for as consumers purchase behavior is concern. KEYWORDS Health Food and Soft Drinks, Demographic Factors, Purchase, Beverages, Consumer Behaviour, Corporate, Leverage, Consumerism, Consumption. INTRODUCTION Changing consumer behaviour is the biggest challenge for any corporate beverage companies especially for companies like Tata, ITC etc. This is mainly due factors that influence the consumers while purchasing beverage products. For instance, factors such as offers, discount etc. , often increase the purchase. Health food drink products like beverages (hot and cold) are major items that consumer purchase as they consume beverage products not less than two to three times a day. According to the consumers demographic factors like Gender, Age, Educational Status, Marital Status, Occupation, Domicile, and Shopping Destinations often influence consumers while purchasing health food drink products. SCOPE OF THE STUDY The study aims to find the customer preferences towards health food drink products. It has been carried out for period of 2 months focusing all type of consumers. It was restricted to information regarding the demographic profile of the consumers and questions regarding four P’s of marketing tools. OBJECTIVES OF RESEARCH To understand the overall purchase pattern of the beverages by the consumers. To identify the level of influence various factor dominate the consumers. To have an insight about prepurchase behavior of consumers. To understand the impact of demographic factors of consumers upon purchase beverage products. RESEARCH DESIGN A Research design is process of collection and analysis of data in a manner that aims to combine relevance to the research purpose with economic aspect involved in mind. A Research is purely and simply the framework and a plan for the study that guides the collection and analysis of data. It is a blue print followed in completing a study which contains the steps as: Research is an art of scientific investigation. Research is a process of systemic study. Research is a search of knowledge. Research is an area of investigation which includes collection, analysis and interpretation of data. Research has to proceed systematically in the already planned direction with the help of a number of steps in sequence. To make the research systemized the researcher has to adopt certain methods. The method adopted by the researcher for completing the project is called Research Methodology. DATA COLLECTION METHODOLOGY AND Data refers to information or facts. It is not only refers numerical figures but also include descriptive facts. The method of data collection includes two types for the study, such as primary data and secondary data. PRIMARY DATA COLLECTION METHOD The primary was collected with the help of a structured questionnaire directly from consumers through personal interview. The questionnaire contains questions that suit the objectives of the study. The questions will help to draw the information A Study On Consumers Buying Habits Towards Health Food Drink Products In Salem District Tamilnadu Mr. P. Arun relating to purchase pattern of beverage products by the consumers. The Primary data was collected with a set of specific objective to assess the current status of variables considered for the study. Primary data is useful and applicable only for a specific time. and previous reports, magazines, sales vouchers etc. DATA ANALYSIS AND INTERPRETATION MULTI-DISCRIMINANT FUNCTION ANALYSIS METHODS OF PRIMARY DATA COLLECTION The performance of buying behaviour varies by the different stages of influence. In the study area out of 106 respondents divided into two groups, one is low level of influencer and high level of influencer. For the purpose of the study 7 variables were selected. Although there are several methods are being used for collecting primary data, questionnaire and interview methods has been employed in this study. SECONDARY DATA Gender Age Educational Status Marital Status Occupation Living Place Place of Shopping It was used mainly to support the primary data. Secondary data was collected from sources such as through books, annual reports, significant, available literatures from organization TABLE No. 1 SUMMARY TABLE BETWEEN LOW INFLUENCER AND HIGH INFLUENCER GROUPS STEP 1. 2. VARIABLE ENTERED Gender Place of purchase WILK’S LAMBDA 0. 955 0. 909 MINIMUM D2 SIGNIFICANCE 0. 222 0. 471 ** * *. Significant at 1% level, ** Significant at 5% level, TABLE No. 2. CANONICAL DISCRIMINANT FUNCTION CANONICAL CORRELATION 0. 302 WILKS LAMBDA 0. 909 The canonical correlation is 0. 302 when squared is 0. 091 that is 9. 1% of the variance in the discriminant group can be accounted for by this model, Wilk’s Lambda and chi-square value suggest that D. F. is significant at 1% level. The variables given above are CHISQUARE 9. 711 D. F. SIG 2 Significant at 1% level identified finally by the D. F. A. as the eligible discriminating variables. Based on the selected variables the corresponding D. F. coefficients are calculated. They are given in the following table. TABLE NO. 3: DISCRIMINANT FUNCTION COEFFICIENTS Namex International Journal of Management Research 33 Vol. 2, Issue No. 2, July – December 2012. A Study On Consumers Buying Habits Towards Health Food Drink Products In Salem District Tamilnadu Mr. P. Arun. VARIABLES COEFFICIENTS 1. 812 0. 777 4. 635 Gender Place of Purchase Constant The equation is: Z = 4. 635+ 1. 812 (Gender) + 0. 777 (Place of purchase) The discriminating power or the contribution of each variable to the function can sufficiently. For this consider the following table. TABLE No. 4- RELATIVE DISCRIMINATING INDEX FACTORS Gender Place of Purchase GROUP 1 MEAN X1 1. 58 2. 90 GROUP2 MEAN X2 UNSTANDARDIZED DIC. COEFF. (kj) 1. 35 2. 55 1. 812 0. 777 Ij = ABS (Kj) MEAN (Xjo – x ji) 1. 24 0. 29 1. 53 Total Rj = Ij / sum Ij j*100 81. 0 19. 0 100. 0 This reclassification is called predictor group membership. In short, the efficiency of the D. F. is how correctly it predicts the respondents into respective groups. TABLE NO. 5 – CLASSIFICATION RESULTS PREDICTED GROUP MEMBERSHIP ACTUAL GROUP No. OF CASES GROUP I Group 1 (Low Influencer) Group 2 (High Influencer) 20 (64. 5%) 31 (41. 9%) 31 74 GROUP II 11 (35. 5%) 43 (58. 1%) Percent of grouped cases correctly classified: 60. 0%. The above table gives the results of the reclassification. The function, using the variables selected in the analysis classified 60. 0% of the cases correctly in the respective groups. low and high influencer. The following factors significantly discriminate the two influencer groups. They are: Gender (at 5% level) Place of purchase (at 1% level) Discriminate function analysis was applied to the respondents based on the TABLE NO. 6: DEMOGRAPHIC PROFILE OF RESPONDENTS (N=106) ITEM GENDER Male Female MARITAL STATUS Single Married NUMBER Namex International Journal of Management Research PERCENTAGE 61 45 58. 00 42. 00 21 84 19. 88 79. 25 34 Vol. 2, Issue No. 2, July – December 2012. A Study On Consumers Buying Habits Towards Health Food Drink Products In Salem District Tamilnadu Mr. P. Arun Widow EDUCATIONAL STATUS Elementary School High School Graduate Post Graduate Doctoral Degree OCCUPATION Professional Worker Business Retired Staff House Wife PLACE Salem Omalur Mecheri Mettur Dam Kolathur The Present study is related to consumers behaviour on health food drinks in Salem area. In the constituted sample size of 106 respondents it was found there were 61. 33% professionals, 04. 71% workers, 30. 18% businessmen, 0. 94% retired staff and 02. 83% house wife. The distributions of consumers were found to be from locations such as Salem, Omalur, Mecheri, Mettur Dam and Kolathur. From the above table it could be seen that 34. 91 % of consumers were from Kolathur, 31. 33% of consumers were from Mettur 01 0. 94 09 12 23 55 04 08. 49 11. 33 21. 69 51. 89 03. 78 65 05 32 01 03 61. 33 04. 71 30. 18 0. 94 02. 83 25 01 10 33 37 23. 59 09. 44 09. 44 31. 33 34. 91 doctoral. With respect to the occupation of the respondents was concerned, 61. 33% were professional, 30. 18 were business person and remaining 6% were worker, retired staff and house wives. STATISTICAL TOOLS APPLIED The primary data collected through interview schedule from 106 respondents. The statistical tool applied is multi discriminant analyses were used for this study. FINDINGS Dam, 23. 59% of consumers were from Salem City, 9. 44% of consumers were from Mecheri and the remaining 0. 94% of consumers were from Omalur. The gender distributions of consumers in the study, it is noted 58% of the respondents were male and the remaining 42% were female. As for as education qualification of the consumer was concerned, there were 51. 89% post graduate, 21. 69% graduate, 11. 33% high school level, 8. 49% elementary school level and the remaining 3. 78% Namex International Journal of Management Research The study shows the following findings. It’s clearly shows that the below gender and place were significantly differed: Gender (at 5% level) Place of purchase (at 1% level) CONCLUSION The study clearly shows that demographic factors like gender, place 35 Vol. 2, Issue No. 2, July – December 2012. A Study On Consumers Buying Habits Towards Health Food Drink Products In Salem District Tamilnadu Mr. P. Arun of purchase are largely influence the consumers while they purchase beverage products in the shops. Clanging consumerism is the biggest factor that plays a major role as for as consumers purchase behavior is concern. REFERENCES Ogden CL, Carroll MD, Curtin LR, McDowell MA, Tabak CJ, Flegal KM. Prevalence Of Overweight. And Obesity In The United States, 1999–2004. JAMA. 2006; 295(13):1549–1555. [PubMed] The Surgeon General’s Call to Action to Prevent and Decrease Overweight and Obesity 2001. Rockville, MD: Office of the Surgeon General, Public Health Service, US Dept of Health and Human Services; 2001. Flegal KM, Graubard BI, Williamson DF, Gail MH. Excess deaths associated with underweight, overweight, and obesity. JAMA. 2005; 293(15):1861–1867. [PubMed]. Mokdad AH, Marks JS, Stroup DF, Gerberding JL. Actual causes of death in the United States, 2000. JAMA. 2004; 291(10):1238–1245. [PubMed]. Hedley AA, Ogden CL, Johnson CI, Carroll MD, Curtin LR, Flegal KM. Prevalence of overweight and obesity among US children, adolescents, and adults, 1999– 2002. JAMA. 2004; 291(23):2847–2850. [PubMed]. National Initiative for Children’s Healthcare Quality. Expert Committee recommendations on assessment, prevention, and treatment of child and adolescent overweight and obesity 2007. [Accessed January 27, 2008]. http://www. amaassn. org/ama1/pub/upload/mm/43 3/ped_obesity_recs. pdf. Johnston FE. Health implications of childhood obesity. Ann Intern Med. 1985; 103(6, pt 2):1068– 1072. [PubMed]. Namex International Journal of Management Research Serdula MK, Iver D, Coates RJ, Freedman DS, Williamson DF, Byers T. Do Obese Children Become Obese Adults? A review of the literature. Prev Med. 1993; 22(2):167–177. [PubMed]. Flegal KM, Carroll MD, Kuczmarski RJ, Johnson CL. Overweight And Obesity In The United States: Prevalence And Trends, 1960– 1994. Int. J. Obes. Relat Metab Disord. 1998; 22(1):39–47. [PubMed]. Sellers K, Russo T, Baker I, Dennison B. The Role Of Childcare Providers In The Prevention Of Childhood Overweight. J Early Child Res. 2005; 3(3):227–242. WEBSIGHTS www. yahoo. com. www. google. com. www. hul. co. in. 36 Vol. 2, Issue No. 2, July – December 2012.

Analysis of Toni Morrison’s Song Of Solomon Essays -- Morrison’s Song

Analysis of Toni Morrison’s Song Of Solomon When someone looks up at a bird they see something soaring through the sky free from the world’s troubles. Through out man’s history they have been trying to find a way to be as free as birds and learn to fly. Unfortunately it has been an unsuccessful feat for man to accomplish. Although man has never really been able to fly on their own, they are able to fly with the help from a little machinery and ingenuity. Macon Dead Jr, or milkman, the nickname he adopted because he nursed from his mother, the protagonist of Song Of Solomon by Toni Morrison, had been trying to fly all of his life. But until he discovers his family’s history and his self-identity he unable to discover the secret that has been plaguing man for many centuries, how to fly. All people want to be free, but it takes a great feat, like flying, for them to be able to. Morrison expresses this idea through the symbolism of flying and Milkman’s yearn to be free and fly, his family history, and t he incident with Pilot and the bird. By discovering this Milkman is able to finally learn what it means, and how it feels to fly. Flying symbolizes many things to Milkman that help him understand his family history and finally become free. According to the Webster Dictionary fly means â€Å"to travel by air†¦ to flee.† (208) â€Å"The central image is Milkman’s desire to fly.† (Mainiero 224) Milkmanwants to flee from his life and be free from all the burdens he has become so accustom to. Morrison shows flying as something that is used to escape or for Milkman to finally find happiness. He would be â€Å"as happy as a fly† (Morrison 142) if he could just escape the people he feels is holding him back and causing him so much despondency. Throughout... ...lps Milkman realize how to fly and find himself. Flying is one thing that will make anyone feel boundless and free from worries and trouble. Everyone wants to feel this kind of freedom, however unless they can fly, they are unable to. It’s obvious that Milkman would want to feel this freedom from all of the burdens that he has been presented with through out the entirety of his life. In his eyes things have gone from bad to worse, and from worse to unbearable. His family history has made it evident to him that it is possible for him to fly and be free, and his ancestors have, he just needs to learn how to do this. Pilate has really brought this idea home with the symbolism shown from the bird flying away with the one object that symbolizes her being, her earring. So in the end Milkman â€Å"now [knows]†¦ if you surrender to the air, you [can] ride it.† (Morrison 363)

Assignment: Negotiation Plan Daily Dairy Company Essay

The Dairy Company is proud to be one of the most successful companies in the country that provide milk-based products to Australian customers as well as oversea. As we look at the future of the company, it is necessary to restructure the company body frame, strengthen employer-employee relation, the main endowment factor of our company. It is important to come to the satisfactory agreement that could benefit both parties. Dairy Company Goals: 1. The agreement upon the appreciation in salary is to be indicated during the life of the agreement. 2. Training module to be provided to employees 3. Develop an efficient hours roster 4. Maximize the duration of the agreement 5. Consultative Committee structure and confidential information Dairy Company Strategies Daily Dairy is very well aware of the important of employees, the undeniable part which largely contribute to company’s benefit. The company feels that it must develop a solid agreement to benefit every single contributor, but it also wishes to remain flexible and open to new changes and to the variation of demanding market. An integrative agreement is much needed. †Most negotiators would prefer to be involved in the more integrative approach to bargaining, which is a good choice as the research generally suggests that the integrative approach yields better results† (Walton and McKersies’s 1965) 1. The agreement upon the appreciation in salary is to be indicated during the life of the agreement. As the recession coming up, the prediction of 10 to 20% of employees will be cut down to reduce expenses and raise a significant amount to capital. A part of the surplus amount e contributed to the capital will be added to the current salary. The purpose of this appreciation is to enhance the life standard of each individual, furthermore  improve the productivity of employees and production line of Daily Dairy in general. The appreciated proportion will be determined by the proved contribution towards improved productivity of each individual performance. The total amount increase benefiting employees is predicted to be 5% rising from 65%-35% between company and workers to 60%-40%. As the disappointing productivity in recently month, employment diminishing is inevitable but to encourage these employees by adding more shared benefit, we believe it could improve the general production line. We believe that the agreeable rates can be determined by reasonable flexibility from both sides and are prepared to offer several concessions of our own. Fell stated in his Clear-cut compromise strategy that â€Å"the split different between what you and other party want, so both get something, and neither of you gets all that you wanted†. (Fells,R.E 2012). 2. Training module to be provided to employees Training opportunities are already given for potential employees. The quantity can go up or down depend on the availability of vacancies. However, we agree to give more training opportunities to employees for contingency problems, and upcoming expansion. As we have stated above, the salary appreciation is counted based on individual performance. Workers will be paid upon the contribution of their work, not for the skills they hold. 3. Develop an efficient hour’s roster We believe that in order to achieve productivity, efficiency rosters are much needed for each individual. A pattern has been build up to achieve efficiency from both company and employees. In this pattern, both parties specify their requirements, limitations and thus come to an agreeable terms. For this instance, Daily Dairy required each employee to fulfill 38 hours per week with an optional of working overtime. Alternatively, employees can state their preferred working time, number of overtime hours. Agree to these terms, Daily Dairy will make sure providing the best possible roster to each individual, and employees are obligate to fulfill what has been agreed upon. In return, we need employee to be flexible to new roster in the time of increased demand; seven day notice will be given to any changes in roster. By optimal the employee rosters in ordinary business day, we satisfied their needs thus we can expected improved in productivity. Furthermore, in the time of need, we also can expect the same productivity from employee regarding the changes in roster. It’s the win-win situation that Daily Dairy wants to achieve. â€Å"the win-win situations exist where some value are created that did not exist, or seem to exist when the parties first started negotiating†.(Fells,R.E 2012). 4. The duration of the agreement The longer the duration of the agreement the better off for our company. At first, Daily Dairy can avoid dissipating both human and money resources on these repeatable problems and focus on more pressing matter. Secondly, with a predictable fixed in labor cost, we can achieve more stability and further benefit toward company, money in general. In short-run, wages could not reflect the price-level change (inflation rate), so worker are actually work under wages. In short, while the labor expenses are fixed, our profit is variant, the different will benefit us in the long run. We want to achieves 4 years agreement. Thus we should make the initial offer and it should be higher than 4 years. â€Å"A first offer tends to become an anchor for the negotiations, so going first has aan advantage ( Galinsky & Mussweiler 2001; Magee, Galinsky & Gruendeld 2007) 5. Committee structure and confidential information Employees are the main skeleton which structures the appearance of company. With this in mind, we want to build a most effective joint workplace committee that enables the possibility to have a mutual understanding between company and workers. With a consultative role, committees can provide management with worker viewpoint before decisions about the workplace are made. Recognizing that the current industry is very competitive and maintaining secrecy about Daily Dairy’s strategic information is the most important, confidentiality information must be kept safe from outside world which includes committee. â€Å"The trust required in these specific situations is separate from whether the other negotiators are inherently trust worthy† (Fells,R.E 2012). The benefit returns is not worth the risk. Conclusion We have showed our reciprocity in some matter and also in some we stand a firm ground but after all, we believe that these concessions show our good faith and will enhance a mutually beneficial relationship between our company and employees. We hope this agreement would result in a significant amount of productivity growth, and would also serve to strengthen our infrastructure and our mutual benefit as a whole. References Fell,R.E. (2012), ‘Trust: Situation-Specific’ , Effective Negotiation (2), pp.29 Fell,R.E. (2012),’What , exactly, do we mean by a win-win negotiation?’, Effective Negotiation (2), pp.40 Fell,R.E. (2012), ‘Stategic choice :A negotiator’s choice of issue strategy’, Effective Negotiation (2), pp.46 Galinsky, A.D. & Mussweiler, T. (2001), ‘First offer as anchors: the role of perspective-taking and negotiator focus’, Journal of Personality and Social Psychology, 81(4),pp.657-69 Walton, R.E., & McKersie, R.B. (1965), A Behaviour Theory of Labour Negotiations, McGraw-Hill, NewYork

Econ 545 Business Economics Project Two Microeconomic...

ECON 545: Business Economics Project Two: Microeconomic Analysis Situation B For Situation B, Cindy is looking at investing into the renewable energy industry. She is looking at one section of the industry to invest in, which is that of contracting the installation of solar panels. Cindy, has read, that families and businesses are saving money by going to solar for their power needed. Also, that there are government back regulation to make solar more assessable to people. For Cindy, she is looking pass the business opportunity for installing solar planes, but that this product can reduce pollution and help save the environment. GDP and Solar Energy In the United States and most nations in the world, energy is vital in keeping†¦show more content†¦Solar Resources are not only affecting the GDP for power, but in other areas as well. Over a million residential water heaters are replaced each year and more are being replaced by using solar power. The solar power is given an opportunity in use solar power as the primary heating source for homes and commercial buildings. Which can increase the amount of GDP that is spend, yearly on solar and a large share of the energy market. Business Cycle, Unemployment and Inflation When looking at Renewable Energy, with a closer look at solar energy, there could be an increase in the use of solar due to the recession or a trough in the business cycle. The cost of renewable energy on the decline and the increase in the cost of more common energy production, there will be an increase in demand. In the last few years, when economy was in an expansion period, solar power cost did rise and so did the construction cost that caused projects to be stopped. With the recession, that was worldwide, reduced the overall price for the construction of solar panels and made for a rapid growth of equipment manufacturing in Asia. This added competition to the market and made it more affordable to use solar power in the United States. Renewable energy industry is taking more of a foothold, due to an increase in the price of coal and other raw materials that areShow MoreRelatedContemporary Issues in Management Accounting211377 Words   |   846 Pagesilluminate practice and to provide ways of improving it. Although always appealing to his economic understandings, he has been open to a wide variety of other ideas, recognizing their intellectual strengths and capabilities rather than making artificial distinctions between what is acceptable and what is not. He also has contributed widely to the accounting literature, taking forward the British tradition of economic theorizing in financial accounting as well as being a constant source of creative thinkingRead MoreVarian Solution153645 Words   |  615 Pagesthese numbers as being daily rent payments.) Person Price = A = 40 B 25 C D 30 35 E 10 F 18 G 15 H 5 (a) Plot the market demand curve in the following graph. (Hint: When the market price is equal to some consumer i’s reservation price, there will be two diï ¬â‚¬erent quantities of apartments demanded, since consumer i will be indiï ¬â‚¬erent between having or not having an apartment.) 2 THE MARKET (Ch. 1) Price 60 50 40 30 20 10 0 1 2 3 4 5 6 7 8 Apartments (b) Suppose the